You want to attract new readers to your site and encourage them to read more pages. This can be done by directing them to your website while they read posts. You can also use internal links to accomplish this.
These links are exactly what their name implies – they link to pages on your website (hence, internal), as opposed to links to other websites, which would have to be referred to as ‘external’. What are the purpose of these links?
When writing a new blog post, think back to previous posts to see if they are relevant to your current topic. Perhaps you are writing a post about a topic in general that is similar to something you’ve written about in depth. This post gives a better overview of the topic you are writing about. It is possible that readers might also find it interesting. Link to the post.
It’s fine to review old posts and link to the new blog post once it is live. Although this doesn’t offer the same benefits, it does help keep your blog updated and fresh.
It is normal for a new post to be published when it is! It is sent to your home page and resides there for a few weeks. Many blogging tools will also “ping” major search engines to let them know that there is a new post.
This means that search engines are more likely to see recent posts, while the older ones can be ‘forgotten’. You are directing search engines directly to the archives by linking from your latest work to older ones. This allows you to ‘distribute link favor for your website.
Although it may seem like a strange benefit, this is something I was able to successfully use in the past when my blog content was being stolen. These people download your blog content from your RSS feed and then publish it on their blogs. This technique is useful in cases where duplicate content has been penalized by Google Updates.
If you add internal links to your posts, then anyone who copies your content to their website will see them as external links. Google may give you some SEO advantages, but it is unlikely that such sites will be penalized. However, any readers who do see the links to your site will still be able to find them. Google will be able to see all your posts linking back to your website as a big hint that you were the original source of the content.
There are many plugins available to help you list related posts. However, I prefer to manually add links to other posts within each post. These links will be right there for the reader to read and available for them to click. Do not try to be clever with search engine optimization. These links don’t have to be keyword-stuffed. You can also make the links natural and appropriate to the page’s context. It doesn’t matter what, readers and search engines can follow the web of links that you leave and quickly find important posts.